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Abstract Title: GFO Copy Write: Development of written materials for recruiting STEM teachers
Abstract: There is a serious shortage of secondary science and math teachers across the United States. Part of this shortage can be attributed to a lack of research-based recruiting materials. To this end, we have developed written and visual materials for recruiting future teachers as part of the Get the Facts Out (GFO) project.  We began by working with a marketing expert to develop tag lines, sentences, and other written material based on our research on perceptions of the teaching profession.  Over the past year, we have tested these materials with faculty and students at several demographically and geographically diverse US universities. Our findings provide insights into optimal recruitment strategies and highlight the potential need for unique recruiting materials based on location, demographics, and target audience. Detailed results will be shared. This project is supported by NSF DUE-1821710.
Abstract Type: Contributed Poster Presentation
Session Time: Poster Session I
Poster Number: A82
Contributed Paper Record: Contributed Paper Information
Contributed Paper Download: Download Contributed Paper

Author/Organizer Information

Primary Contact: Savannah Logan
Colorado School of Mines
2329 S Eldridge St
Lakewood, CO 80228
Phone: 4065293034
and Co-Presenter(s)
Richard L. Pearson III, Colorado School of Mines;
Wendy K. Adams, Colorado School of Mines

Contributed Poster

Contributed Poster: Download the Contributed Poster